AI strategy without the hype
AI is going to transform your business.
In a world enabled by AI, the currency for brands is originality and integrity.
Brands who intentionally build for trust.
Where every connection counts.
But how do you embed AI, to maximise the value of your brand and business?
I work with creative businesses and client enterprises.
Helping them embrace AI and foster growth.
Nourishing every connection internally and externally.
To create disproportionate competitive advantage.
Think Human | Human Think
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About
My name is Phil Dowgierd
I have 20+ years experience in emerging technologies.
At EY, I launched their AI platform, EY.ai - their most successful product & service launch, ever.
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At Nissan I employed VR for its first commercial use.
With Boots & Best Buy, I helped devise the strategy taking them from a single channel retailer to a multi-channel one.
Prior to these experiences, I spent 10 years in the advertising sector.
I embed AI at the heart of your business quickly and measurably.
And bring your teams with you on the journey.
I work quickly and flexibly to your commercial objectives.
I work with integrity, honesty and consistency.
Services
Questions I can help you answer
AI strategy
1. What needs to be our future size & shape?
2. How do we integrate AI?
3. How do design AI based workflows?
4. How do we ensure brand integrity & trust?
5. What metrics are most useful to track?
6. What research do we need to undertake?
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Integrating AI and brand
Other services
1. What is our brand purpose?
2. Do we need to update our Purpose?
3. How do we maximise our existing brand?
4. How can we refresh our brand strategy?
5. What will our social media strategy be?
6. How do we make most of our customer experience?
​​Public speaking training
Presenting writing
Brief writing
Experience
Professional services | Technology Automotive | Retail | The Arts
Current projects
Defining the AI strategy for a major, independent British agency
Previous experience
